Suppose we could adopt, soon or right now, a strategy that would substantially reduce greenhouse gas emissions while costing people very little, or possibly even nothing? Not only that, it would not require bans or mandates, new regulations or carbon taxes. Consumers would retain freedom of choice. The very idea sounds fanciful, even nuts. Yet a number of municipalities in California have adopted such an approach, and it’s in widespread use in Germany, where it is having a major impact. `
In California, green by default has been made possible by what is called Community Choice Aggregation. Local governments are allowed to obtain power from an alternative supplier, while also receiving services from their existing supplier. If municipalities choose, they can negotiate better rates from that existing supplier, or decide instead to drop that supplier in favor of a greener one (perhaps because greener is better on environmental grounds, perhaps because greener is cheaper).
Read more here: Biden Climate Plan Needs ‘Green by Default’ – Bloomberg