California Energy Markets
EBCE has a free induction cooktop loaner program for residents in its service area—Alameda County and the City of Tracy. “Our theory is that demystifying a technology that is unfamiliar to many will help to overcome the perception that it is inferior to gas cooking,” Menten said. “In addition, we provide several virtual and hands-on workshops and demonstrations, mostly administered by our partner on this program, Acterra.”
Meanwhile, San Jose Clean Energy enlisted the talents of local social media influencers for its “The Switch Is On” campaign. One video features using an induction burner for sterilizing plant growth media when propagating houseplants. Cooking videos are offered in both Spanish and English.
Sonoma Clean Power supports its customers’ move to induction stove use through special events, such as the North Coast Wine & Food Festival and programs sponsored by the University of California’s Master Food Preservers. SCP also hosts workshops and events for consumers and professional chefs in both Spanish and English.