The Press Democrat
A storefront that opened last month on downtown Santa Rosa’s Fourth Street isn’t peddling merchandise or beckoning customers in for a meal or beverage.
The folks there are pushing the opportunity to live a more energy-efficient life and offering help in making that transition.
But they’re also marketing something more subtle: the chance to feel empowered to take action in the face of accelerating climate change.
“This facility is about giving people hope,” said Geof Syphers, chief executive officer of Sonoma Clean Power. “There are things you can do that are not that difficult, that can also save you money.”
Visitors can browse displays and exhibits on energy-efficient heating and cooling systems, electric induction cooktops, heat pump water heaters, radiant wall and floor heating systems, electric chargers and batteries, and other technologies.
The center offers classes to help homeowners and contractors learn how to work low-carbon technologies and appliances into their remodels, and also provides assistance identifying installers. Customers can also learn how to secure financial incentives and affordable financing where it’s available.