It is time to revisit Community Choice Energy for the Central Valley

In the early 2000s the Central Valley was a pioneer in evaluating a then obscure California policy known as Community Choice Aggregation, more commonly known as Community Choice Energy. The San Joaquin Valley Power Authority weathered technical, legal, and marketing efforts from PG&E, and was ultimately overcome by the economic calamity of 2008. In its effort to establish what would have been California’s first CCA, the Valley helped lay the groundwork for the movement that would follow.

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